OpenPost vs Metricool: creation or reporting first?
By OpenPost · Reviewed
Choose Metricool when reporting across brands and reviewing competitor performance drives your week. Evaluate OpenPost when recording, editing, and adapting your own product updates takes more time. Test both with your actual channels before moving your schedule.
Written by the team behind OpenPost. See the linked sources when comparing tools.
When Metricool is the better fit
Metricool combines scheduling with competitor analysis and downloadable reports. Advanced adds client and team management, approvals, and customizable report templates. It can suit someone reporting on several brands more than someone looking for a full browser editing workspace.
Metricool costs and limits
USD prices before tax, for the starting brand allowance. Annual figures are monthly equivalents paid yearly. A brand is a group of profiles, not one connected account. X requires an add-on; paid scheduling remains subject to fair use.
| Plan | Monthly billing | Annual equivalent | Starting limits |
|---|---|---|---|
| Free | $0 | $0 | 1 brand; 20 posts/month; no LinkedIn or X |
| Starter | $25/month | $20/month | 5 brands; paid scheduling; PDF/PPT reports |
| Advanced | $67/month | $53/month | 15 brands; teams and approvals |
OpenPost Hosted costs and limits
Prices are in USD before tax. Limits apply separately to each workspace. Hosted signups are currently on a waitlist while the remaining platform approvals are completed. Check admission and your exact account and format before choosing a plan.
| Plan | Billing | Workspaces | Limits per workspace |
|---|---|---|---|
| Solo | $29/month or $290/year | 1 | 10 social accounts, 1 person, 500 scheduled posts/month, 10 GB storage and 10 GB uploads/month |
| Team | $59/month or $590/year | 3 | 10 social accounts, 5 people, 500 scheduled posts/month, 10 GB storage and 10 GB uploads/month |
| Agency | $99/month or $990/year | 10 | 10 social accounts, 10 people, 500 scheduled posts/month, 10 GB storage and 10 GB uploads/month |
- All Hosted plans include the same tools. The 14-day trial requires a card; $0 is due at checkout when admission is open.
- A scheduled post counts once across its destinations and thread segments. Monthly allowances reset by calendar month in UTC. Provider quotas can impose further limits.
- Self-hosting has no software fee. Budget separately for infrastructure, backups, storage, provider API use, and maintenance.
When OpenPost is the better fit
OpenPost keeps recording, image and timeline video editing, source ideas, and destination versions together. Its free local editors are available separately from Hosted publishing. Compare the time needed to turn one product demonstration into a finished post, alongside the reports your business actually needs.
Compare the same working week
Prepare one announcement, make a channel-specific change, and retrieve a report for the same date range. Include brand counts, collaborators, X access, and review steps in the bill. OpenPost Hosted admission is currently on a waitlist.